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Gli effetti della contraffazione sui fashion brand originali: un'indagine empirica

Author

Listed:
  • Stefano Pace
  • Giacomo Gistri
  • Simona Romani
  • Lucio Masserini

Abstract

Il presente studio cerca di fornire un nuovo contributo preliminare sulla ricerca inerente gli effetti della contraffazione sulle imprese. Per lo svolgimento della ricerca sono state utilizzate 384 studentesse universitarie alle quali ? stato chiesto di scegliere una marca di borse all?interno di un set composto da 5 alternative (ordinate in termini di prezzo) tra le quali era presente la versione contraffatta dei brand pi? esclusivi. Dopo alcune settimane alle stesse persone ? stato chiesto di ripetere la scelta utilizzando lo stesso set con l?esclusione dell?alternativa contraffatto. Dall?analisi dei dati abbiamo cercato di desumere l?influenza della presenza del contraffatto nel set di scelta dei soggetti intervistati.

Suggested Citation

  • Stefano Pace & Giacomo Gistri & Simona Romani & Lucio Masserini, 2011. "Gli effetti della contraffazione sui fashion brand originali: un'indagine empirica," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2011(1), pages 33-52.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2011-001003
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    Cited by:

    1. Alberto Pastore, 2014. "No al falso! Un?indagine esplorativa sulle strategie anti-contraffazione delle fashion firms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 81-102.

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