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Domanda e offerta di sostenibilit? nelle destinazioni turistiche. Il profilo del "Turista 4L" emerso da una ricerca sui viaggiatori del CTS

Author

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  • Federica Buffa

Abstract

Il paper affronta il tema della differenziazione come strumento di competitivit? delle destinazioni turistiche, perseguita attraverso la differenziazione dell?offerta basata su strategie per la sostenibilit?. Il paper presenta i risultati di una ricerca volta ad analizzare motivazioni e comportamenti di un segmento emergente di turisti (definiti "Turisti 4L"), particolarmente attenti alle dimensioni della sostenibilit?. La ricerca condotta in Italia su una popolazione di oltre 20.000 viaggiatori del Centro Turistico Studentesco e Giovanile analizza a) il profilo di tali turisti, b) verifica alcune ipotesi legate alla sua composizione e specificit?, c) individua alcune implicazioni per il destination management, d) indica gli step futuri di analisi per affinare il framework e approfondire la consistenza del mercato.

Suggested Citation

  • Federica Buffa, 2010. "Domanda e offerta di sostenibilit? nelle destinazioni turistiche. Il profilo del "Turista 4L" emerso da una ricerca sui viaggiatori del CTS," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2010(2), pages 57-77.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2010-002004
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