La valorizzazione delle produzioni agroalimentari regionali e locali tra strategie di apprendimento e strategie di marketing

La valorizzazione delle produzioni agroalimentari regionali e locali tra strategie di apprendimento e strategie di marketing (di Ivan Malevolti) - ABSTRACT: The deep relation between managerial training and local and regional spread capability to develop entrepreneurial strategies is just shown here. Training, thanks to different courses for different farmers and business people, is important to improve knowledge in farm and firm managing and to support the idea of larger relations among businesses. Actually, because of small physical and economical farms and food SMEs? sizes some integration type among them is necessary (cooperation in processing and trading, product association in selling to wholesale market, contractual forms among cooperatives, factories and traders). At the same time, an agrifood marketing format, starting from agrisystem knowledging (i.e. product and farms and firms? characteristics, actual offered quantity and quality etc.), is proposed to improve performances in product offer organisation and to cope market competition thanks to the production origin, quality, label (product differenciation). Finally, the previuos pragmatic discussion shows, implicitly, its theoretical institutional background based on business people relations, behaviour rules, managing and marketing system, policy, research, extention service.