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Problematiche di gestione ed opportunità di crescita delle piccole imprese agroalimentari: un’analisi sui viniviticultori minori e le alleanze

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  • Silvio Cardinali
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    Abstract

    Il presente articolo esamina le principali caratteristiche dei piccoli produttori vitivinicoli italiani e le loro politiche di marketing con particolare riferimento alle strategie di aggregazione. L’ autore successivamente ad una revisione della letteratura sul tema delle imprese minori del settore vitivinicolo e delle alleanze, presenta i risultati di una ricerca empirica esplorativa condotta presso un campione di piccole imprese di vini di qualità elevata. Dai risultati del progetto emergono interessanti spunti di riflessione sulle opportunità di politiche aggregative, ma anche i limiti strategici e cognitivi nella costruzione di un modello di business a rete.

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    Bibliographic Info

    Article provided by FrancoAngeli Editore in its journal ARGOMENTI.

    Volume (Year): 2012/34 (2012)
    Issue (Month): 34 ()
    Pages: 103-123

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    Handle: RePEc:fan:argarg:v:html10.3280/arg2012-034005

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    Related research

    Keywords: Marketing vitivinicolo; alleanze; aggregazioni; settore vitivinicolo.;

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