Sistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi
AbstractSistemi informativi geografici come estensione del Customer Relationship Management nelle imprese e nei servizi (di Federica Tombari) - ABSTRACT: The paper illustrates the increasing opportunities related to the adoption of Geographic Information Systems (GIS) with the potential of Customer Database (CDB) and Customer Relationship Management (CRM) in the traditional analysis for the support decision system in the business management of private enterprise, service enterprise and public enterprise.
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Bibliographic InfoArticle provided by FrancoAngeli Editore in its journal ARGOMENTI.
Volume (Year): 2006/16 (2006)
Issue (Month): 16 ()
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