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Comercialización De Productos Culturales, A Través De Tiendas De Artex, Una Contribución Al Desarrollo Turístico En Cuba Y A La Defensa De Nuestra Identidad Nacional

Author

Listed:
  • Marlen M. Grenier de la Cruz
  • Grisel Martínez Loaces

Abstract

En el presente trabajo las autoras abordan de manera novedosa como se puede combinar la actividad comercial con la defensa de los valores culturales que identifican a la nación cubana y la contribución al desarrollo turístico del país. En este sentido se muestran los resultados del proyecto Arte en Casa que impulsa la cadena de tiendas ARTex con el fin de comercializar productos que tiene un valor agregado a partir de la incorporación de obras de importantes autores de la plástica a los artículos que comercializa.

Suggested Citation

  • Marlen M. Grenier de la Cruz & Grisel Martínez Loaces, 2012. "Comercialización De Productos Culturales, A Través De Tiendas De Artex, Una Contribución Al Desarrollo Turístico En Cuba Y A La Defensa De Nuestra Identidad Nacional," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 12, June.
    • Handle: RePEc:erv:turdes:y:2012:i:12:5
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