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Análise Das Finanças De Uma Empresa Virtual De Varejo: Uma Abordagem Interdisciplinar Para Diagnóstico E Apuração Do Desempenho Organizacional

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Author Info

  • Ailson Renan Santos Picanço
  • Fernanda Silva de Assis França
  • Leandro Dela Flora Cruz
  • Lirha Freitas Santos
  • Heriberto Wagner Amanajás Pena
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    Abstract

    A partir da coleta de série histórica da Demonstração de Resultado do Exercício da empresa B2W avaliaram-se as suas despesas com as vendas, as despesas financeiras, deduzidas das receitas, as despesas gerais e administrativas, com isso foi possível perceber que apesar da empresa apresentar uma crescente no seu faturamento bruto, o seu lucro está diminuindo por algumas razões, principalmente no que tange a sua política de distribuição logística que despende um tempo muito maior de entrega de mercadorias que as suas principais concorrentes, além de outras problemáticas que aumentam o custo de operacionalização da empresa. Para solucionar essa problemática sugeriram-se propostas e estratégias alternativas que visem solucionar ao problema da diminuição do lucro líquido da empresa.

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    File URL: http://www.eumed.net/cursecon/ecolat/br/12/pfcsp.html
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    Bibliographic Info

    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 169 (June)
    Pages:

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    Handle: RePEc:erv:observ:y:2012:i:169:29

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    Web page: http://www.eumed.net/cursecon/ecolat/

    Related research

    Keywords: Demonstração de Resultado de Exercício; DRE; Análise vertical e horizontal; Índices Financeiros.;

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