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Enfoques, Objetivos Y Funciones De Las Relaciones Públicas


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  • Bárbara Pelegrín Diaz
  • Ernesto Jose Parra Muñoz
  • Niurka Castro Domínguez
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    En el presente artículo se realiza una valoración sobre las Relaciones Públicas desde su surgimiento hasta la actualidad, la cual contribuye especialmente a dar respuesta a una de las problemáticas que afectan hoy en día el desempeño del profesional de esta rama en el marco institucional cubano demostrando su importancia como una herramienta para buscar vías y métodos adecuados de comunicación y ejercer como un agente de transformación social entre la organización, el contexto y sus diferentes públicos.

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    Bibliographic Info

    Article provided by Grupo (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 168 (June)

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    Handle: RePEc:erv:observ:y:2012:i:168:5

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    Related research

    Keywords: Relaciones Públicas; organización; entorno; público; comunicación.;


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