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Estrategias De Marketing En Empresas Del Sector Agropecuario Tunero

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Author Info

  • Guillermo Miguel Ramírez Alonso
  • Ramón Pastor Morell González
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    Abstract

    Las empresas del sector agropecuario tunero están inmersas en la búsqueda de formas para alcanzar un elevado desarrollo organizacional que garantice su perfeccionamiento y el incremento al desarrollo socioeconómico del territorio. No obstante, aún persisten insuficiencias en la gestión de marketing que repercuten desfavorablemente en la eficiencia de estas empresas y, por consiguiente, en la satisfacción de las necesidades de la población. De ahí que se proponen estrategias, sobre la base de un diagnóstico, para contribuir a reducir estas limitaciones. Las mismas se sustentan en una serie de acciones que facilitan su implementación, demostrando su factibilidad.

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    Bibliographic Info

    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 168 (June)
    Pages:

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    Handle: RePEc:erv:observ:y:2012:i:168:11

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    Web page: http://www.eumed.net/cursecon/ecolat/

    Related research

    Keywords: Marketing; gestión de marketing; estrategias de marketing.;

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