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Estudio De La Demanda De Los Equipos Y Materiales De Registro Y Control De Copextel


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  • Macyuri Álvarez Luna
  • Richar Alonso Rodríguez
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    El presente trabajo aborda aspectos conceptuales sobre el Marketing, el Sistema de Información de Marketing, la Investigación de Mercados y de la demanda. Se hace alusión a la Corporación Copextel S.A, caracterizando la División Territorial Villa Clara enfatizando en su gerencia Mundo Ofimático encargada de la comercialización de equipos y materiales de registro y control.

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    Bibliographic Info

    Article provided by Grupo (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

    Volume (Year): (2012)
    Issue (Month): 164 (March)

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    Handle: RePEc:erv:observ:y:2012:i:164:6

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    Related research

    Keywords: equipos y materiales; Mundo Ofimático; Corporación Copextel; Sistema de Información de Marketing; Investigación de Mercados; demanda;


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