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El Carácter Científico Del Marketing Y Del Estudio Del Comportamiento Del Consumidor

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  • José Alberto Martínez González
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    Abstract

    Desde hace décadas ha existido un intenso debate acerca del carácter científico del marketing. Para unos investigadores el marketing no constituye una ciencia, mientras que otros opinan lo contrario. En la actualidad se considera que el marketing constituye una ciencia social multi-disciplinar en pleno desarrollo, que se caracteriza más por la fragmentación que por la integración.

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    File URL: http://www.eumed.net/ce/2012/jamg.html
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    Bibliographic Info

    Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Contribuciones a la Economía.

    Volume (Year): (2012)
    Issue (Month): 2012-01 (January)
    Pages:

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    Handle: RePEc:erv:contri:y:2012:i:2012-01:3

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    Web page: http://www.eumed.net/ce/

    Related research

    Keywords: Ciencia social; Comportamiento del consumidor; Marketing;

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