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Aproximación Conceptual A La Selección De Mercados Internacionales


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  • Irene García Rondón
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    La selección de mercados internacionales ha sido abordada en la literatura especializada desde dos perspectivas. Los especialistas en internacionalización la han explicado a través de la decisión de localización de la producción en el exterior; mientras que los especialistas en marketing internacional lo han hecho mediante la elección de mercados exteriores para los productos de la empresa. En el presente artículo se aborda desde la segunda perspectiva.

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    Bibliographic Info

    Article provided by Grupo (Universidad de Málaga) in its journal Contribuciones a la Economía.

    Volume (Year): (2010)
    Issue (Month): 2010-03 (March)

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    Handle: RePEc:erv:contri:y:2010:i:2010-03:12

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    Keywords: Selección de mercados internacionales; enfoques; métodos;


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