Business Development model in West countries seems to have reached its fullness, infiltrating all world cultures. Notwithstanding, the results and scopes have global figures having place between opulence and tragedy. This has led to a rethought civilizing teleology and there are current winds of change inviting to new ideals and new meanings for success, development and progress. A new social notion of worldwide success seems to emerge, over the merely economic success in globalization notion. This is a preliminary working paper whose purpose is to reopen the debate between the market-based capitalist globalization and the social humanist 'planetarization'.
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