Descriptive methods of data analysis for marketing data â€“ theoretical and practical considerations
AbstractMarketing has as main objective the guidance of a firmâ€™s activities according to current and future needs â€“ of consumersâ€™. This necessarily assumes the existence of a suitable information system, and also the knowledge of some modern analysis, processing and interpretation of the so complex information in the field of marketing. The descriptive methods of data analysis represent multidimensional analysis tools that are strong and effective, tools based on which important information can be obtained for market research. The paper comparatively presents some of these methods, respectively: factor analysis, main component analysis, correspondence analysis and canonical analysis.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 5 (2010)
Issue (Month): 3 (Autumn)
Contact details of provider:
factor analysis; marketing; descriptive methods.;
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Emilia Herman, 2012. "Rural Employment In The Context Of Romanian Regional Development," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 131-140, September.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.