Managing your executive MBA program to its maximum sales potential: an exploratory and holistic approach
AbstractThe purpose of this research is to determine methods in which Business Schools can manage its Executive MBA Program in order to achieve maximum desired sales (i.e. enrollment). To determine this information, the state of the Executive MBA market was examined in detail as well as the issue of organizational inefficiency with regard to the bottom line. In addition, a sales management framework, which looks at maximizing sales from an internal holistic perspective, was subsequently introduced as to its applicability to ignite increased sales within the Executive MBA program management setting. The findings of this study indicate that institutions of higher education can potentially achieve maximum desired sales within its Executive MBA Program if a more holistic approach is taken to thwart out organizational inefficiencies. The results of this exploratory study can have significant implications on how Business Schools and entire universities are managed for future growth and development.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 4 (2009)
Issue (Month): 3 (Autumn)
Contact details of provider:
Executive MBA Program; sales; enrollment; maximize.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.