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12th grade students’ behavior in the decision making process of educational choices

Author

Listed:
  • Mihai-Florin BACILA

    („Babeş-Bolyai” University of Cluj-Napoca)

Abstract

Irrespective of the level and the nature of decisions which he must make, the recruitment responsible for an institution of higher education needs, real, exact, actual, full and relevant information about potential students. To acquire this information, faculties must conduct marketing researches to determine pupil behaviour in decision making process of educational choice. This article presents information about 12th grade pupils’behavior obtained from a survey carried out in Cluj-Napoca high schools.

Suggested Citation

  • Mihai-Florin BACILA, 2008. "12th grade students’ behavior in the decision making process of educational choices," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
    • Handle: RePEc:eph:journl:v:3:y:2008:i:4:n:6
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    Cited by:

    1. El Nemar, Sam & Vrontis, Demetris & Thrassou, Alkis, 2020. "An innovative stakeholder framework for the Student-Choice Decision making process," Journal of Business Research, Elsevier, vol. 119(C), pages 339-353.
    2. Veseli-Kurtishi, Teuta & Veseli, Nexhbi, 2017. "Effects of Promotion Techniques at Higher Education Institutions: The Case of the Republic of Macedonia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 154-157, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    3. Sam El Nemar & Demetris Vrontis, 2016. "A higher education student-choice analysis: the case of Lebanon," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 12(2/3), pages 337-351.

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