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12th grade students’ behavior in the decision making process of educational choices


Author Info

  • Mihai-Florin BACILA

    („Babeş-Bolyai” University of Cluj-Napoca)


Irrespective of the level and the nature of decisions which he must make, the recruitment responsible for an institution of higher education needs, real, exact, actual, full and relevant information about potential students. To acquire this information, faculties must conduct marketing researches to determine pupil behaviour in decision making process of educational choice. This article presents information about 12th grade pupils’behavior obtained from a survey carried out in Cluj-Napoca high schools.

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Bibliographic Info

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 3 (2008)
Issue (Month): 4 (Winter)

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Handle: RePEc:eph:journl:v:3:y:2008:i:4:n:6

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Related research

Keywords: educational marketing; institution of higher education; marketing research.;


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