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On A Model Regarding The Product Life Cycle

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  • Alexandru ISAIC-MANIU

    (Academy of Economic Studies, Bucharest)

  • Viorel Gh. VODĂ

    („Gh. Mihoc – C. Iacob” Institute of Mathematical Statistics and Applied Mathematics of the Romanian Academy)

Abstract

In this paper we analyze a modified model for the so-called PLC – Product Life Cycle, the original model being proposed by N. Al. Pop (2000). This PLC is considered here from a reliability theory viewpoint: our modification lies in the fact that the PLC - curve is transformed in a probability density function which allows the application of statistical inferential procedures.

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File URL: http://www.managementmarketing.ro/pdf/articole/111.pdf
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Bibliographic Info

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 3 (2008)
Issue (Month): 3 (Autumn)
Pages:

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Handle: RePEc:eph:journl:v:3:y:2008:i:3:n:5

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Related research

Keywords: average sales; PLC – Product Life Cycle; PLC – curve; Pop’s model; reparametrization; pdf – probability density function.;

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