On A Model Regarding The Product Life Cycle
AbstractIn this paper we analyze a modified model for the so-called PLC – Product Life Cycle, the original model being proposed by N. Al. Pop (2000). This PLC is considered here from a reliability theory viewpoint: our modification lies in the fact that the PLC - curve is transformed in a probability density function which allows the application of statistical inferential procedures.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 3 (2008)
Issue (Month): 3 (Autumn)
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average sales; PLC – Product Life Cycle; PLC – curve; Pop’s model; reparametrization; pdf – probability density function.;
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