H. Richard PRIESMEYER (St. Mary’s University, San Antonio, Texas USA) Suzanne D. MUDGE (Our Lady of the Lake University, San Antonio, Texas USA)
Abstract
Individual emotions can be measured and interactive patterns of emotions can be interpreted to provide insights about the emotional state of individuals. This article describes the merger of two disparate methodologies, one which provides the means for measuring emotions and another which provides for analysis of the complex patterns of emotions to produce meaningful interpretations. Traditionally, measures of emotions have been used in clinical settings for therapeutic purposes. In this paper we explore the use of measures of emotions for business purposes. Specifically we provide examples of how information about an individual’s emotions can be used to improve organizational climate, improve product design, and improve decision-making.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.