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The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest

Author

Listed:
  • Constantin Bratianu

    (Academia de Studii Economice, Bucuresti)

  • Ionela Jianu

    (Academia de Studii Economice, Bucuresti)

Abstract

The purpose of this study is to present the meaning of the vision and mission statements for a university, in a strategic management reference. We will consider the vision and mission statements of some known world class universities, in order to illustrate the essential points of such formulations. Then, we will perform a critical analysis of the existing vision and mission statements of the Academy of Economic Studies from Bucharest and suggests new statement formulations, as they are essential elements for university strategy.

Suggested Citation

  • Constantin Bratianu & Ionela Jianu, 2007. "The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest," Management & Marketing, Economic Publishing House, vol. 2(2), Summer.
    • Handle: RePEc:eph:journl:v:2:y:2007:i:2:n:4
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