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The organizational culture role in promoting innovations

Author

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  • Adrian Dumitru Tantau

    (Academia de Studii Economice Bucuresti)

Abstract

The term "culture" represents a system of values, ethical norms, thinking and acting models that are thought and accepted by a collectivity and determine the given social group to act distinctly from other social groups. The issue of organization culture is very often discussed in relation to innovation. The common conception is that an entrepreneurship culture has a strong effect on innovation. A organization culture that creates value supposes respect for people and services which not only satisfy the consumer's needs, but also surpass them.

Suggested Citation

  • Adrian Dumitru Tantau, 2006. "The organizational culture role in promoting innovations," Management & Marketing, Economic Publishing House, vol. 1(4), Winter.
    • Handle: RePEc:eph:journl:v:1:y:2006:i:4:n:2
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    Cited by:

    1. Marius EŞI & Alexandru-Mircea NEDELEA, 2014. "Mission Of Business Organizations And The Social-Economic Entrepreneurship," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 3(1), pages 1-12, January.
    2. Jing Shen & Rung-Jiun Chou & Rong Zhu & Shun-He Chen, 2022. "Experience of Community Resilience in Rural Areas around Heritage Sites in Quanzhou under Transition to a Knowledge Economy," Land, MDPI, vol. 11(12), pages 1-19, November.

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