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Lessons learned: advantages and disadvantages of mixed method research

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  • Mary A. Malina
  • Hanne S.O. Nørreklit
  • Frank H. Selto
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    Abstract

    Purpose – The purpose of this paper is first, to discuss the theoretical assumptions, qualities, problems and myopia of the dominating quantitative and qualitative approaches; second, to describe the methodological lessons that the authors learned while conducting a series of longitudinal studies on the use and usefulness of a specialized balanced scorecard; and third, to encourage researchers to actually use multiple methods and sources of data to address the very many accounting phenomena that are not fully understood. Design/methodology/approach – This paper is an opinion piece based on the authors' experience conducting a series of longitudinal mixed method studies. Findings – The authors suggest that in many studies, using a mixed method approach provides the best opportunity for addressing research questions. Originality/value – This paper provides encouragement to those who may wish to bridge the authors' ideological gaps and to those who are actively trying to do so.

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    Bibliographic Info

    Article provided by Emerald Group Publishing in its journal Qualitative Research in Accounting & Management.

    Volume (Year): 8 (2011)
    Issue (Month): 1 (April)
    Pages: 59-71

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    Handle: RePEc:eme:qrampp:v:8:y:2011:i:1:p:59-71

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    Related research

    Keywords: Qualitative research; Quantitative research; Research methods;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Zimmerman, Jerold L., 2001. "Conjectures regarding empirical managerial accounting research," Journal of Accounting and Economics, Elsevier, vol. 32(1-3), pages 411-427, December.
    2. Alnoor Bhimani, 2002. "European management accounting research: traditions in the making," European Accounting Review, Taylor & Francis Journals, vol. 11(1), pages 99-117.
    3. Anne Lillis, 2008. "Qualitative management accounting research: rationale, pitfalls and potential: A comment on Vaivio (2008)," Qualitative Research in Accounting & Management, Emerald Group Publishing, vol. 5(3), pages 239-246, September.
    4. Christopher Ittner & David Larcker, 2002. "Empirical managerial accounting research: are we just describing management consulting practice?," European Accounting Review, Taylor & Francis Journals, vol. 11(4), pages 787-794.
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    8. Ali M. Elharidy & Brian Nicholson & Robert W. Scapens, 2008. "Using grounded theory in interpretive management accounting research," Qualitative Research in Accounting & Management, Emerald Group Publishing, vol. 5(2), pages 139-155, July.
    9. Panozzo, Fabrizio, 1997. "The making of the good academic accountant," Accounting, Organizations and Society, Elsevier, vol. 22(5), pages 447-480, July.
    10. Christopher S. Chapman, 2008. "We are not alone: qualitative management accounting research: Rationale, pitfalls and potential," Qualitative Research in Accounting & Management, Emerald Group Publishing, vol. 5(3), pages 247-252, September.
    11. Anthony Hopwood, 2002. "'If only there were simple solutions, but there aren't': some reflections on Zimmerman's critique of empirical management accounting research," European Accounting Review, Taylor & Francis Journals, vol. 11(4), pages 777-785.
    12. Nigel Fielding & Ray Lee, 1996. "Qualitative Data Analysis: Representations of a Technology: a Comment on Coffey, Holbrook and Atkinson," Sociological Research Online, Sociological Research Online, vol. 1(4), pages lf.
    13. Kari Lukka & Jan Mouritsen, 2002. "Homogeneity or heterogeneity of research in management accounting?," European Accounting Review, Taylor & Francis Journals, vol. 11(4), pages 805-811.
    14. Joan Luft & Michael Shields, 2002. "Zimmerman's contentious conjectures: describing the present and prescribing the future of empirical management accounting research," European Accounting Review, Taylor & Francis Journals, vol. 11(4), pages 795-803.
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