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Discrete choice models and valuation experiments

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  • Massimiliano Mazzanti

Abstract

This paper presents the results of a choice experiment carried out from August to October 2000 on the visitors of the Galleria Borghese Museum, a worldwide known heritage site located in Rome. The main objective of this work is to study the relevancy of choice experiment techniques as a tool aimed at measuring economic values and assessing user preferences concerning the multi-attribute and multi-value services as supplied by cultural institutions. A set of alternative incremental changes in service attributes showing improvements in supply are designed and presented to visitors. Alternative conditional logit specifications are used for analysing stated choices over the hypothetical incremental changes in museum attributes. Willingness to pay for incremental variations concerning site attributes is positive and statistically significant for most changes. Conditional logit specifications, which incorporate heterogeneity by adding interaction socio-economic terms, are generally robust and do not violate the IIA assumption. In addition, in the present case study, non-IIA models do not outperform conditional logit models. Choice experiments confirm as being a practical and effective tool for non-market valuation, and they should be used to provide information to decision makers for justifying demand led policies.

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Bibliographic Info

Article provided by Emerald Group Publishing in its journal Journal of Economic Studies.

Volume (Year): 30 (2003)
Issue (Month): 6 (October)
Pages: 584-604

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Handle: RePEc:eme:jespps:v:30:y:2003:i:6:p:584-604

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Related research

Keywords: Economic value added; Heritage;

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Citations

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Cited by:
  1. Abid Fourati, Yosr & O'Donoghue, Cathal, 2009. "Eliciting Individual Preferences for Pension Reform," IZA Discussion Papers 4479, Institute for the Study of Labor (IZA).
  2. repec:cgt:wpaper:2014-01 is not listed on IDEAS
  3. Elisabetta Marinelli, 2011. "Graduate migration in Italy - Lifestyle or necessity?," ERSA conference papers ersa11p1608, European Regional Science Association.
  4. Brida, Juan Gabriel & Monterubbianesi, Pablo Daniel & Zapata Aguirre, Sandra, 2012. "Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
    [Analysis of factors affecting repeat visit to a cultural attracti
    ," MPRA Paper 37622, University Library of Munich, Germany.
  5. Tran Huu Tuan, 2007. "Valuing the Economic Benefits of Preserving Cultural Heritage: The My Son Sanctuary World Heritage Site in Vietnam," EEPSEA Research Report rr2007072, Economy and Environment Program for Southeast Asia (EEPSEA), revised Jul 2007.
  6. Tuan, Hun Tran & Navrud,Stale, 2012. "Capturing the Benefits of Preserving World Heritage Cultural Heritage Sites," EBLA Working Papers 201202, University of Turin.
  7. R. Brau & D. Cao, 2005. "Uncovering the macrostructure of tourists’ preferences. A choice experiment analysis of tourism demand to Sardinia," Working Paper CRENoS 200514, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  8. Miller, Sini & Tait, Peter & Saunders, Caroline, 2013. "Scarcity Of Canterbury’s Water: Its Multiple, Conflicting Uses," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 160269, New Zealand Agricultural and Resource Economics Society.
  9. Horna, J. Daniela & Smale, Melinda & von Oppen, Matthias, 2005. "Farmer willingness to pay for seed-related information: rice varieties in Nigeria and Benin," EPTD discussion papers 142, International Food Policy Research Institute (IFPRI).
  10. Kallas, Z. & Gómez-Limón, J.A., 2007. "Valoración De La Multifuncionalidad Agraria: Una Aplicación A Través Del Método De Los Experimentos De Elección/Agricultural Multifunctionality Valuation: A Case Study Using The Choice Experiment," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 25, pages 107-144, Abril.
  11. Paolo Figini & Massimiliano Castellani & Laura Vici, 2007. "Estimating Tourist Externalities on Residents: A Choice Modeling Approach to the Case of Rimini," Working Papers 2007.76, Fondazione Eni Enrico Mattei.
  12. Horna, J. Daniela & Smale, Melinda & von Oppen, Matthias, 2005. "Private Participation In Agricultural Extension In Nigeria And Benin: Determining The Willingness To Pay For Information," 2005 Annual meeting, July 24-27, Providence, RI 19401, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Joan Mogas & Pere Riera & Raul Brey, 2009. "Combining Contingent Valuation and Choice Experiments. A Forestry Application in Spain," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 43(4), pages 535-551, August.
  14. Rivas Palma, Rosa Maria & Manley, Bruce & Kerr, Geoffrey N., 2012. "Environmental and Social Values from Plantation Forests: A Study in New Zealand with Focus on the Hawke’s Bay Region," 2009 Conference, August 27-28, 2009, Nelson, New Zealand 136074, New Zealand Agricultural and Resource Economics Society.

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