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an consumers' attitudes towards the safety of milk powder after the melamine scandal in 2008 and the factors influencing the attitudes

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Author Info

  • Yingheng Zhou
  • Erpeng Wang

Abstract

Purpose – This paper aims to analyze the factors that influence urban consumers' attitudes towards food safety after the melamine scandal. Design/methodology/approach – Based on the research about the attitudes of urban consumers in Nanjing towards the safety of milk powder after the melamine scandal in 2008, this paper adopts the ordered logit model to test which factors significantly influence consumers' attitudes. Findings – The findings suggest that: first, there is a common concern among consumers about the safety of milk powder after the melamine scandal; second, according to the research, the concern is in inverse relation to the level of educational attainment, consumers' awareness of food safety incidents and their opinion of governments' action after the incident. Moreover, those who always have a concern about the safety of the alternatives to milk powder are more easily affected. Originality/value – Different from other researches, the paper focuses on consumers' attitudes towards food safety by studying a specific case, namely the melamine scandal.

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Bibliographic Info

Article provided by Emerald Group Publishing in its journal China Agricultural Economic Review.

Volume (Year): 3 (2011)
Issue (Month): 1 (January)
Pages: 101-111

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Handle: RePEc:eme:caerpp:v:3:y:2010:i:1:101-111

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Related research

Keywords: China; Consumer behaviour; Food safety; Public opinion;

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References

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  1. Jérôme Adda, 2007. "Behavior towards health risks: An empirical study using the “Mad Cow” crisis as an experiment," Journal of Risk and Uncertainty, Springer, vol. 35(3), pages 285-305, December.
  2. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
  3. Latouche, K. & Rainelli, P. & Vermersch, D., 1998. "Food safety issues and the BSE scare: some lessons from the French case," Food Policy, Elsevier, vol. 23(5), pages 347-356, October.
  4. Caswell, Julie A., 1998. "How Labeling Of Safety And Process Attributes Affects Markets For Food," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
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