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An Examination of Privacy Policies in Fortune 500 Web Sites

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  • Chang Liu
  • Kirk P. Arnett
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    Abstract

    Although personal information privacy concerns have been around for years, the introduction of E-commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices. This preliminary study examines Web sites of the Fortune 500 and shows that slightly more than 50 percent of Fortune 500 Web sites provide privacy policies on their home pages. Comprehensive privacy policies to address all privacy dimensions recommended by the FTC are less common.

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    Bibliographic Info

    Article provided by Emerald Group Publishing in its journal American Journal of Business.

    Volume (Year): 17 (2002)
    Issue (Month): 1 ()
    Pages: 13-22

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    Handle: RePEc:eme:ajbpps:v:17:y:2002:i:1:p:13-22

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    Related research

    Keywords: E-commerce; Fortune 500; Website privacy policies;

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    1. Speier, Cheri & Harvey, Michael G. & Palmer, Jonathan, 1998. "Virtual management of global marketing relationships," Journal of World Business, Elsevier, vol. 33(3), pages 263-276, October.
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