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Comportamiento estratégico en la industria alimentaria Plantas del noroeste de México

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  • Cristina Taddei

    ()
    (Investigadora, Centro de Investigación en Alimentación y Desarrollo, A. C. (CIAD), Hermosillo, Son.)

  • Martín Preciado

    ()
    (Investigador, Centro de Investigación en Alimentación y Desarrollo, A. C. (CIAD), Hermosillo, Son.)

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    Abstract

    The purpose of this paper is to evaluate the strategic behavior adopted by food industry plants located in North-Western Mexico. In addition, a taxonomy of the adopted strategies is constructed so it can be used as a reference to similar studies on any of the areas conforming this industry. We present the results of the data obtained from interviews conducted to managers of the 28 industry plants analyzed. To examine the data, a combination of statistical methods and techniques of log-lineal models and correspondence analysis were utilized.

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    File URL: http://www.economiamexicana.cide.edu/num_anteriores/XVII-2/04_TADDEI_221-257.pdf
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    Bibliographic Info

    Article provided by in its journal Economia Mexicana NUEVA EPOCA.

    Volume (Year): XVII (2008)
    Issue (Month): 2 (July-December)
    Pages: 221-257

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    Handle: RePEc:emc:ecomex:v:17:y:2008:i:2:p:221-257

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    Related research

    Keywords: market; strategic behavior; industry plant; food industry.;

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