El comercio electrónico B2C desde el punto de vista de las empresas. Comparación de dos contextos diferentes (España y Japón)
AbstractE-commerce is a relatively new phenomena in Spain. Its adoption by consumers and firms has grown nociceably in the recent years. Although it still hasn’t spread as much as forecasts of different institutions stated. Anyway many companies have adapted to the new situation and have defined their on-line selling strategies. The aim of this paper is to understand the new phenomena in depth through a descriptive-and-exploratory study of two different contexts such as Spain and Japan. Both secondary data and primary-and-qualitative information have been used in order to a better understanding of the companies’ points of view about e-commerce as much as their ways to adapt their strategies to the new marketing channel. Finally, the study tries to discover if we are are dealing with two differentiated systems of e-commerce in Spain and Japan or not.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Gobierno Vasco / Eusko Jaurlaritza / Basque Government in its journal EKONOMIAZ.
Volume (Year): 71 (2009)
Issue (Month): 02 ()
Contact details of provider:
Postal: C/Donostia-San Sebastián, 1, 01010 Vitoria-Gasteiz
Phone: + 34 945019038
Fax: + 34945019062
Web page: http://www.euskadi.net/economia
More information through EDIRC
Postal: Dpto. de Economía y Hacienda, Gobierno Vasco, C/Donostia-San Sebastián, 1, 01010 Vitoria-Gasteiz, Spain
Find related papers by JEL classification:
- F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Iñaki Treviño).
If references are entirely missing, you can add them using this form.