Analysis of the political and legal environment in the context of the strategic plann
AbstractTourism companies are caught in a changing environment, characterized by technological advances, increased global competition and the consequences of the global economic crisis. Under these circumstances, tourism companies are forced to devise marketing strategies and implement strategic plans. Well, to understand the marketing and developing effective strategies is to understand the context in which the company operates, since it will generate market opportunities and threats presented that will condition their future. Among the forces that comprise the business environment are the economy, society, politics, demographics, among others. One of the most significant demographic phenomena for tourism enterprises in the last decade has been the increase in the disabled population, combined with greater participation in the tourism sector itself. However, this participation could be even greater if both destinations and companies comprising it were accessible to the disabled. The scant attention paid to them until recently, disabled people, and especially their right to leisure and enjoy your free time, have led to tourist destinations not accessible to disabled tourists. The present work is focused on the study of political and legal environment in the tourism sector in general and in the hotel sector, particularly regarding accessibility.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.
Volume (Year): 11 (2011)
Issue (Month): 02 ()
Contact details of provider:
Postal: Instituto de Economía Aplicada a la Empresa Avda Lehendakari Aguirre 83 CP 48015 Bilbao (Vizcaya) Spain
Phone: + 34 94 601 3871
Fax: + 34 94 601 3710
Web page: http://www.ieae.ehu.es
More information through EDIRC
Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
Find related papers by JEL classification:
- J78 - Labor and Demographic Economics - - Labor Discrimination - - - Public Policy (including comparable worth)
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alcira Macías Redondo).
If references are entirely missing, you can add them using this form.