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Determinants of consumer intention to go to a tourist destination

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Author Info

  • Sonia San Martín Gutiérrez

    ()
    (Universidad de Burgos)

  • Rafael Fabricio Matos Cámara

    (Universidad de Burgos)

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    Abstract

    Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-México, the paper that reputation, emotions and trust play in the consumer's intention to go to a tourist destination. A theoretical frame is developed using contributions of the signalling theory, emotions theories and relationship marketing. A face-to-face survey was carried out with consumers in travel agencies. Results confirm most of the proposed hypotheses and show interesting results: a reputation of a good management and high awareness of the tourist destination and consumer pleasure and trust in the destination reveal as antecedents of consumer intention to go to a certain tourist destination.

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    Bibliographic Info

    Article provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.

    Volume (Year): 11 (2011)
    Issue (Month): 01 ()
    Pages: 75-93

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    Handle: RePEc:ehu:cuader:20111104

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    Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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    Related research

    Keywords: Intention of purchase; reputation; emotions; trust; tourist destination;

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