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International expansion of the chilean wine industry: ann empirical study concerning

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  • Sammy Liberman

    ()
    (Universidad Andrés Bello)

  • Verónica Baena

    ()
    (Universidad Europea de Madrid)

  • Fátima Moreno

    ()
    (Universidad Europea de Madrid)

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    Abstract

    This study proposes a set of variables which are decisive in the international expansion of the Chilean Wine Industry: i) company size; ii) quality management; iii) communication and information technologies; iv) international management planning; and finally, v) implementation of the international marketing strategy. Results based on data between 2004 and 2007 allow to confirm six of the seven formulated hypotheses. The implications of these findings for theory and practice are discussed, as well as the main limitations. Finally, we offer some recommendations for further research.

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    Bibliographic Info

    Article provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.

    Volume (Year): 10 (2010)
    Issue (Month): 01 ()
    Pages: 35-74

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    Handle: RePEc:ehu:cuader:20101002

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    Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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    Keywords: International expansion; Chilean Wine Industry;

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