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Perceived quality in urgent transport sector

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Author Info
Jose Antonio Martínez García () (Universidad Politécnica de Cartagena)
Laura Martínez Caro (Universidad Politécnica de Cartagena)
Abstract

This research has focused on the customer evaluation of perceived quality in the urgent transport service in Spain. Using different statistical procedures, such as ordinal regression, between-groups comparison or multilevel modeling, this study shows how the perceived service quality of the public company «Correos» is lower than several of the main competitors: Seur, MRW and Nacex. Despite the investment achieved by this public institution in order to improve service quality, these efforts have not been reflected in the customer evaluation, at least to the same extent as competitors. Several recommendations for further research are discussed in the final part of the study.

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File URL: http://www.ehu.es/cuadernosdegestion/revista/index.php/published-issues?y=2009&v=9&n=1&o=1
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Publisher Info
Article provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.

Volume (Year): 9 (2009)
Issue (Month): 1 ()
Pages: 13-30
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ehu:cuader:20090901

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Postal: Instituto de Economía Aplicada a la Empresa Avda Lehendakari Aguirre 83 CP 48015 Bilbao (Vizcaya) Spain
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Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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Web: http://www.ehu.es/cuadernosdegestion

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Related research
Keywords: Perceived quality; urgent transport service; Correos;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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This page was last updated on 2010-1-3.


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