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New product development in the «Grupo Alimentario IAN»

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Author Info
Luis Arturo Rábade Herrero (Universidad de Navarra)
José Antonio Alfaro Tanco () (Universidad de Navarra)
Abstract

This article shows the way in which the company «Grupo IAN» has developed a new product. This fi rm is characterized by its continuous evolution, not only in its organizational structure, but also in its competitive strategy, its targets, or the category of products that the company manufactures and commercializes. With this case study we illustrate how a company in the food industry is coping with the new trends in food habits. We describe the process and the stages in the product innovation, and the main challenges that this company has faced in this process.

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File URL: http://www.ehu.es/cuadernosdegestion/revista/index.php/published-issues?y=2008&v=8&n=1&o=6
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Publisher Info
Article provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.

Volume (Year): 8 (2008)
Issue (Month): 1 ()
Pages: 89-102
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ehu:cuader:20080806

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Postal: Instituto de Economía Aplicada a la Empresa Avda Lehendakari Aguirre 83 CP 48015 Bilbao (Vizcaya) Spain
Phone: + 34 94 601 3871
Fax: + 34 94 601 3710
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Web page: http://www.ieae.ehu.es
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Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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Web: http://www.ehu.es/cuadernosdegestion

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Related research
Keywords: Innovation; New Product Development; Food Industry; Case Study.;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
M11 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Production Management

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This page was last updated on 2009-12-8.

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