The relationship between the barriers to cross-functional integration and new product performance in Spanish innovative firms
AbstractThis study analyzes the relationship between cross-functional integration and new product performance in a sample of Spanish innovative firms. Managers’ perceptions in R&D, marketing, manufacturing and other areas show that the lack of management support for integration and the physical distance between areas are significant barriers to cross-functional integration. Besides, managers perceive that cross-functional integration relates to new product programme performance. Our results support most of the proposed hypothesis and are coherent with previous studies. Some implications of this study and directions for future research are also addressed.
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Bibliographic InfoArticle provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.
Volume (Year): 7 (2007)
Issue (Month): 1 ()
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Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain
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