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Encouraging the implication of shops in the city by means of retail associationism. Case of Bilbao


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Retail activity in urban areas constitutes a key variable in the health of a city. For that reason, the processes of urban revitalization and retail revitalization run in parallel manner. Integrated management models for urban centres constitute a good framework to harness the competitiveness of the cities and their retail businesses, but they require of all implied participation, by means of a public – private cooperation. Retail business participation needs to articulate the channels for it. In this sense, zonal associations constitute the organizational context to give voice to retail shops, but they are a pending subject, if we see the low rates of associationism in Spain. In this paper, we analyse the relationship between factors featuring the retail business situation in cities, particularly its location, the length of time, and the number of employees, with respect to its affiliation to the zonal association, with the purpose of establishing guidelines to improve the rates of associative participation.

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Bibliographic Info

Article provided by Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE) in its journal Cuadernos de Gestión.

Volume (Year): 5 (2005)
Issue (Month): 1 ()
Pages: 79-89

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Handle: RePEc:ehu:cuader:20050504

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Postal: Instituto de Economía Aplicada a la Empresa Avda Lehendakari Aguirre 83 CP 48015 Bilbao (Vizcaya) Spain
Phone: + 34 94 601 3871
Fax: + 34 94 601 3710
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Postal: Instituto de Economía Aplicada a la Empresa, Revista Cuadernos de Gestión, Facultad de CC. Económicas y Empresariales, Universidad del País Vasco, Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain

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Keywords: Urban retail shops; zonal retail associationism; open shopping city centre; public–private cooperation;

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