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Buyuk Sanayi Kuruluslarinin Buyume Stratejilerinin BAHS ile Degerlendirilmesi: Denizli Ornegi

Author

Listed:
  • Duygu KOCOGLU

    (Pamukkale Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Isletmeler buyume hedeflerine ulasmak icin alternatif stratejiler belirler ve bunlari, uygulamaya calisir. Igor Ansof tarafindan ortaya konulan ve en yaygin kullanilan buyume stratejileri pazara nufuz etme, pazar gelistirme, urun gelistirme, cesitlendirmedir. Bu calismanin amaci, Denizli nin en buyuk 12 isletmesinin buyume stratejilerini tespit etmektir. Calismada, arastirma yontemi olarak, dort buyume stratejisinin birbirleriyle karsilastirilmasina imkân veren Bulanik Analitik Hiyerarsi Sureci (BAHS) yaklasimi kullanilmis ve stratejilerin onem dereceleri belirlenmistir. Bulgular pazar gelistirmenin en fazla kullanilan strateji oldugunu ortaya koymustur.

Suggested Citation

  • Duygu KOCOGLU, 2012. "Buyuk Sanayi Kuruluslarinin Buyume Stratejilerinin BAHS ile Degerlendirilmesi: Denizli Ornegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(2), pages 267-283.
    • Handle: RePEc:ege:journl:v:12:y:2012:i:2:p:267-283
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    More about this item

    Keywords

    Pazar gelistirme; pazara nufuz etme; urun gelistirme; cesitlendirme.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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