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Capacidades y estrategia competitiva: propuesta de un modelo para su desarrollo dentro de un sector

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  • Irazú de la Cruz Gómez

    (Tecnológico de Monterrey, Campus Ciudad de México.)

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    Abstract

    The search for competitiveness on the part of companies is a matter of survival. Competitiveness is obtained by the development of capabilities and competitive strategies. The objective of this work is to examine the innovation and technology capabilities, administration capabilities and human resources capabilities with the three generic competitive strategies. In this document, I propose a capabilities model of development through three competitive strategies which are: Total leadership in costs, differentiation and approach or focus in segmentation.

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    File URL: http://www.csf.itesm.mx/egade/publicaciones/articulos/RevIrazu.pdf
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    Bibliographic Info

    Article provided by Tecnológico de Monterrey, Campus Ciudad de México in its journal Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics).

    Volume (Year): 1 (2007)
    Issue (Month): 2 ()
    Pages: 125-133

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    Handle: RePEc:ega:rafega:200709

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    Web page: http://www.ccm.itesm.mx/egap/
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    Keywords: Administración de negocios;

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