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Long- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries: where do they lie?

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  • Peterson, Robert M.
  • Clay Dibrell, C.
  • Pett, Timothy L.

Abstract

This paper examines the differences between Eastern and Western companies regarding long- vs. short-term orientations. Utilizing Hofstede's long-term orientation index, this study scrutinizes both long- and short-term performance measurements for companies from Western Europe, Japan, and the United States. The findings suggest that Western European companies place an equally higher priority on both long- and short-term measures of performance compared to companies from Japan and the United States. Additionally, Japanese companies were postulated by the literature to employ a long-term orientation toward company performance greater than U.S. companies. However, our results do not support this statement, as U.S. and Japanese companies were not statistically significantly different.

Suggested Citation

  • Peterson, Robert M. & Clay Dibrell, C. & Pett, Timothy L., 2002. "Long- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries: where do they lie?," Journal of World Business, Elsevier, vol. 37(4), pages 245-255, January.
    • Handle: RePEc:eee:worbus:v:37:y:2002:i:4:p:245-255
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    References listed on IDEAS

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