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Synopsis of users’ behaviour of a carsharing program: A case study in Toronto

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  • Costain, Cindy
  • Ardron, Carolyn
  • Habib, Khandker Nurul
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    Abstract

    The paper presents a comprehensive investigation of the behaviour of carsharing members through the analysis of administrative datasets of a dominant carsharing program in Toronto. The key objective of the investigation is to enhance our understanding on carsharing behaviour in the City of Toronto. Unlike other studies on carsharing, this paper intends to build a comprehensive understanding of the multiple dimensions of users’ behaviour including attitude towards environment, attitude towards safety, frequency of usage, membership duration, vehicle type choice and monthly demand, in terms of total vehicle-kilometre and vehicle-hour travel. The paper uses both descriptive and econometric approaches for in-depth investigations. One of the key contributions of the paper is linking carsharing with carbon offsetting. Investigations reveal that carsharing members are in general environmentally conscious people and are willing to pay for carbon offsetting if given an option. However, having the carbon offsetting option also encouraged a higher amount of driving per month. Results show that carsharing is most often used for off-peak period travel or on weekends, when transit service is poor and traffic congestion is low. The majority of trips made by carsharing members are short-distance trips. It is clear that carsharing is providing a segment of the population with enhanced accessibility and mobility and thus playing an important role in providing a seamless, integrated transportation service in the City of Toronto.

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    Bibliographic Info

    Article provided by Elsevier in its journal Transportation Research Part A: Policy and Practice.

    Volume (Year): 46 (2012)
    Issue (Month): 3 ()
    Pages: 421-434

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    Handle: RePEc:eee:transa:v:46:y:2012:i:3:p:421-434

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    Related research

    Keywords: Carsharing; Travel demand; Trip frequency; Vehicle type choice; Travel behaviour;

    References

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    1. Martin, Elliot & Shaheen, Susan Alison & Lidicker, Jeffrey, 2010. "Carsharing’S Impact On Household Vehicle Holdings: Results From A North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Working Paper Series qt0850h6r5, Institute of Transportation Studies, UC Davis.
    2. Huwer, Ulrike, 2004. "Public transport and csar-sharing--benefits and effects of combined services," Transport Policy, Elsevier, vol. 11(1), pages 77-87, January.
    3. Kenneth Train, 2003. "Discrete Choice Methods with Simulation," Online economics textbooks, SUNY-Oswego, Department of Economics, number emetr2, Spring.
    4. Kiefer, Nicholas M, 1988. "Economic Duration Data and Hazard Functions," Journal of Economic Literature, American Economic Association, vol. 26(2), pages 646-79, June.
    5. Steininger, Karl & Vogl, Caroline & Zettl, Ralph, 1996. "Car-sharing organizations : The size of the market segment and revealed change in mobility behavior," Transport Policy, Elsevier, vol. 3(4), pages 177-185, October.
    6. Firnkorn, Jörg & Müller, Martin, 2011. "What will be the environmental effects of new free-floating car-sharing systems? The case of car2go in Ulm," Ecological Economics, Elsevier, vol. 70(8), pages 1519-1528, June.
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    Cited by:
    1. Nourinejad, Mehdi & Roorda, Matthew J., 2014. "A dynamic carsharing decision support system," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 66(C), pages 36-50.
    2. Firnkorn, Jörg, 2012. "Triangulation of two methods measuring the impacts of a free-floating carsharing system in Germany," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(10), pages 1654-1672.

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