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Business ecosystem strategies of mobile network operators in the 3G era: The case of China Mobile

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  • Zhang, Jing
  • Liang, Xiong-Jian
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    Abstract

    In order to define the mobile network operators' strategies of building value network in the 3G era, this paper applies the ecosystem principles to the mobile industry through a China Mobile case study. Based on an analytical framework of such principles, this paper reviews China Mobile's ecosystem, and identifies its success factors and problems. The results indicate that a complete ecosystem, where mobile network operators collaborate closely with value-added service providers, content/application providers, equipment and device manufacturers, and other involved organizations, can promote the development of mobile data services substantially. Therefore, mobile network operators should play a central role in the ecosystem by managing the entire value-chain and setting up proper value-sharing mechanisms. However, while doing so, problems may arise because of regulatory issues and information asymmetry. High-value common assets, a centralized management system, partner selection schemes and continuous innovations are important success factors.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0308596110001485
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    Bibliographic Info

    Article provided by Elsevier in its journal Telecommunications Policy.

    Volume (Year): 35 (2011)
    Issue (Month): 2 (March)
    Pages: 156-171

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    Handle: RePEc:eee:telpol:v:35:y:2011:i:2:p:156-171

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    Related research

    Keywords: Business ecosystem Mobile network operator Keystone strategy 3G Mobile data service China Mobile;

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