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The economics of sports rights


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  • Cowie, Campbell
  • Williams, Mark
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    The market for broadcasting rights to sporting events has grown rapidly in the 1990s, both fuelling and being fuelled by the worldwide growth of cable and satellite broadcasting. Focusing on the UK, the article describes the supply and demand of sports rights, then analyses the complex bidding and acceptance strategies, building on the economic theory of auctions. The article then provides a general conceptual framework for analysing the difficult emerging competition policy issues in the markets for sports rights and sport promotion.

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    Bibliographic Info

    Article provided by Elsevier in its journal Telecommunications Policy.

    Volume (Year): 21 (1997)
    Issue (Month): 7 (August)
    Pages: 619-634

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    Handle: RePEc:eee:telpol:v:21:y:1997:i:7:p:619-634

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    Cited by:
    1. John O'Hagan & Michael Jennings, 2003. "Public Broadcasting in Europe: Rationale, Licence Fee and Other Issues," Journal of Cultural Economics, Springer, vol. 27(1), pages 31-56, February.
    2. Roger G. Noll, 2007. "Broadcasting and Team Sports," Discussion Papers 06-016, Stanford Institute for Economic Policy Research.
    3. Turner, Paul & Shilbury, David, 2005. "Determining the Professional Sport Broadcasting Landscape: An Australian Football Club Perspective," Sport Management Review, Elsevier, vol. 8(2), pages 167-193, September.


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