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A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster

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  • Kellett, Pamm
  • Russell, Roslyn

Abstract

The action sport industry is a high growth sector that attracts the lucrative Generation Y market. Although there is a growing body of literature that examines the characteristics and traits of the Generation Y market as consumers of action sports, little is known about the supply side of the action sports industry. This paper illustrates through the example of the skateboarding sport cluster, that this sector has evolved in an organic, almost chaotic manner very different to that of the mainstream sports industry. Entrepreneurs have taken advantage of the open system, the lack of formal boundaries and the risk loving nature of the market to grow the sector into a very profitable industry. The paper specifically illustrates the differences to mainstream sports in relation to provision of facilities, program development and pathways and the roles of suppliers, councils and program developers.

Suggested Citation

  • Kellett, Pamm & Russell, Roslyn, 2009. "A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster," Sport Management Review, Elsevier, vol. 12(2), pages 66-78, May.
    • Handle: RePEc:eee:spomar:v:12:y:2009:i:2:p:66-78
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    References listed on IDEAS

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    1. Shilbury, David, 2000. "Considering Future Sport Delivery Systems," Sport Management Review, Elsevier, vol. 3(2), pages 199-221, November.
    2. David Shilbury, 2000. "Considering Future Sport Delivery Systems," Sport Management Review, Taylor & Francis Journals, vol. 3(2), pages 199-221, July.
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    Cited by:

    1. Massimiliano M. Pellegrini & Riccardo Rialti & Giacomo Marzi & Andrea Caputo, 2020. "Sport entrepreneurship: A synthesis of existing literature and future perspectives," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 795-826, September.
    2. Anna Gerke & Michel Desbordes & Geoff Dickson, 2011. "The relationship between inter-organisational citizenship behaviour and innovation within sport clusters - a cross-cultural approach," Post-Print hal-00716680, HAL.
    3. Phillips, Pamm & Newland, Brianna, 2014. "Emergent models of sport development and delivery: The case of triathlon in Australia and the US," Sport Management Review, Elsevier, vol. 17(2), pages 107-120.
    4. Gerke, Anna & Dickson, Geoff & Desbordes, Michel & Gates, Stephen, 2017. "The role of interorganizational citizenship behaviors in the innovation process," Journal of Business Research, Elsevier, vol. 73(C), pages 55-64.
    5. Murat Aygün & Yunus Savaş & Dilek Alma Savaş, 2023. "The relation between football clubs and economic growth: the case of developed countries," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    6. Gerke, Anna & Babiak, Kathy & Dickson, Geoff & Desbordes, Michel, 2018. "Developmental processes and motivations for linkages in cross-sectoral sport clusters," Sport Management Review, Elsevier, vol. 21(2), pages 133-146.
    7. Anna Gerke, 2015. "Interorganizational linkages in sport industry clusters - types, development, and motives," Post-Print hal-01167403, HAL.
    8. Georgia Teare & Marijke Taks, 2021. "Exploring the Impact of the COVID-19 Pandemic on Youth Sport and Physical Activity Participation Trends," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    9. Giannoulakis, Chrysostomos, 2016. "The “authenticitude” battle in action sports: A case-based industry perspective," Sport Management Review, Elsevier, vol. 19(2), pages 171-182.
    10. Gerke, Anna & Woratschek, Herbert & Dickson, Geoff, 2020. "The sport cluster concept as middle-range theory for the sport value framework," Sport Management Review, Elsevier, vol. 23(2), pages 200-214.

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