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Assessment of Services Provided to NCAA Division I Athletes: Development of a Model and Instrument

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  • Jae Ko, Yong
  • Durrant, Sue M.
  • Mangiantini, John
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    Abstract

    In the United States, student-athlete welfare was adopted as a basic principle by the National Collegiate Athletic Association in 1995 (NCAA, 2005). In addition, the NCAA required that Division I institutions provide academic programs and career/life skills programs as well as athletic skills programs. These directives have resulted in the development of a complex array of services for student-athletes. As no studies have assessed the full range of services now provided to student-athletes, the purpose of this study was to develop a Model for Assessment of Services in Intercollegiate Athletics (MASIA) with an accompanying survey instrument. A total of 422 student-athletes, the entire population of one NCAA Division I-A institution, were surveyed for the model tests. Results of the structural and measurement model tests suggest that the MASIA is a reasonable fit to the data and that the survey scale developed to test the model is psychometrically sound. Implications and limitations of this study are discussed.

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    Bibliographic Info

    Article provided by Elsevier in its journal Sport Management Review.

    Volume (Year): 11 (2008)
    Issue (Month): 2 (September)
    Pages: 193-214

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    Handle: RePEc:eee:spomar:v:11:y:2008:i:2:p:193-214

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    Related research

    Keywords: service quality intercollegiate athletics measurement;

    References

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    1. Hightower, Roscoe Jr & Brady, Michael K. & Baker, Thomas L., 2002. "Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events," Journal of Business Research, Elsevier, vol. 55(9), pages 697-707, September.
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    Cited by:
    1. Lee, Jeoung-Hak & Kim, Hyun-Duck & Ko, Yong Jae & Sagas, Michael, 2011. "The influence of service quality on satisfaction and intention: A gender segmentation strategy," Sport Management Review, Elsevier, vol. 14(1), pages 54-63, February.

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