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Trust--The importance of trustfulness versus trustworthiness

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  • Tullberg, Jan

Abstract

Trust is analyzed as a concept with two components, trustfulness and trustworthiness. This approach combines the attitude of one actor with the characteristics of another actor. Many analyses stress the importance of being trustful. In the idealistic tradition, faith and social education nurturing positive expectations are the keys to trust and cooperation. However, the present analysis finds trustworthiness to be the crucial factor. Overoptimistic or deceitful promises will fool and disappoint the trustful actor, making him distrustful, while experience of trustworthy partners will enhance further cooperation. Hence, the degree of trustworthiness is the central factor for whether trust increases or decreases.

Suggested Citation

  • Tullberg, Jan, 2008. "Trust--The importance of trustfulness versus trustworthiness," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(5), pages 2059-2071, October.
    • Handle: RePEc:eee:soceco:v:37:y:2008:i:5:p:2059-2071
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    Cited by:

    1. Tullberg, Jan, 2013. "Stakeholder theory: Some revisionist suggestions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 42(C), pages 127-135.
    2. Yang, Jinbi & Sia, Choon Ling & Ou, Carol, 2015. "Identify the antecedents of distrust in a website," Other publications TiSEM 27db9390-f2e0-4006-ab0c-9, Tilburg University, School of Economics and Management.
    3. Alisa Frik & Luigi Mittone, 2016. "Factors Influencing the Perceived Websites' Privacy Trustworthiness and Users' Purchase Intentions," CEEL Working Papers 1609, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
    4. Thomas Sabitzer & Barbara Hartl & Sarah Marth & Eva Hofmann & Elfriede Penz, 2018. "Preventing Conflicts in Sharing Communities as a Means of Promoting Sustainability," Sustainability, MDPI, vol. 10(8), pages 1-24, August.

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