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International innovation and strategic initiatives: A research agenda

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Author Info
Keupp, Marcus M.
Gassmann, Oliver
Abstract

Despite the argument that leveraging the expertise of foreign subsidiaries to the global firm benefits the whole firm's competitive advantage, in the case of international innovation, such leveraging rarely takes place. We investigate this paradox, applying research on strategic initiatives to the context of international R&D. Developing a conceptual model on the basis of communication psychology, we analyse how the innovative expertise of R&D subsidiaries may be leveraged to benefit the global firm. Specifically, we determine six elements whose greater exploration can lead to a deeper understanding of how the innovation expertise of a foreign R&D subsidiary may be leveraged.

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File URL: http://www.sciencedirect.com/science/article/B7CPK-4SC78W4-1/2/803e87f069d4ba9786271b8e45a76f13
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Publisher Info
Article provided by Elsevier in its journal Research in International Business and Finance.

Volume (Year): 23 (2009)
Issue (Month): 2 (June)
Pages: 193-205
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:eee:riibaf:v:23:y:2009:i:2:p:193-205

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Web page: http://www.elsevier.com/locate/ribaf

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Related research
Keywords: Innovation International management R&D Strategic initiative MNC;

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This page was last updated on 2009-12-30.


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