Marketing/R&D integration in the pharmaceutical industry
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Bibliographic InfoArticle provided by Elsevier in its journal Research Policy.
Volume (Year): 35 (2006)
Issue (Month): 1 (February)
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Web page: http://www.elsevier.com/locate/respol
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- Abraham Garcia, 2011. "The relevance of marketing in the success of innovations," JRC-IPTS Working Papers on Corporate R&D and Innovation 2011-09, Institute of Prospective Technological Studies, Joint Research Centre.
- Cuijpers, Maarten & Guenter, Hannes & Hussinger, Katrin, 2011.
"Costs and benefits of inter-departmental innovation collaboration,"
Elsevier, vol. 40(4), pages 565-575, May.
- Cuijpers, Maarten & Guenter, Hannes & Hussinger, Katrin, 2011. "Costs and benefits of inter-departmental innovation collaboration," ZEW Discussion Papers 11-003, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
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