IDEAS home Printed from https://ideas.repec.org/a/eee/proeco/v130y2011i1p27-32.html
   My bibliography  Save this article

Optimal policy for a mixed production system with multiple OEM and OBM products

Author

Listed:
  • Zhang, Bin

Abstract

In the process of manufacture upgrade from original equipment manufacture (OEM) to own brand manufacture (OBM), the parallel OEM and OBM strategy is an important strategic choice for many manufacturing companies. This paper considers a mixed production system under this parallel strategy. The mixed system uses the common production capacity to produce multiple OEM and OBM products for fulfilling independent demands. A profit-maximization model is proposed for the mixed production problem. The structural properties of the solution and an efficient solution method for solving the proposed model are developed. Numerical results are provided for showing the efficiency of the proposed solution method and obtaining some managerial insights.

Suggested Citation

  • Zhang, Bin, 2011. "Optimal policy for a mixed production system with multiple OEM and OBM products," International Journal of Production Economics, Elsevier, vol. 130(1), pages 27-32, March.
  • Handle: RePEc:eee:proeco:v:130:y:2011:i:1:p:27-32
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0925-5273(10)00403-2
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Eng, Teck-Yong & Spickett-Jones, J. Graham, 2009. "An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong," Journal of World Business, Elsevier, vol. 44(4), pages 463-475, October.
    2. Tan, Justin, 2007. "Phase transitions and emergence of entrepreneurship: The transformation of Chinese SOEs over time," Journal of Business Venturing, Elsevier, vol. 22(1), pages 77-96, January.
    3. Niederhoff, Julie A., 2007. "Using separable programming to solve the multi-product multiple ex-ante constraint newsvendor problem and extensions," European Journal of Operational Research, Elsevier, vol. 176(2), pages 941-955, January.
    4. Humphrey, John,, 2004. "Upgrading in global value chains," ILO Working Papers 993698523402676, International Labour Organization.
    5. Chu, Wan-wen, 2009. "Can Taiwan's second movers upgrade via branding?," Research Policy, Elsevier, vol. 38(6), pages 1054-1065, July.
    6. Patricia Phillips McDougall & Jeffrey G. Covin & Richard B. Robinson & Lanny Herron, 1994. "The effects of industry growth and strategic breadth on new venture performance and strategy content," Strategic Management Journal, Wiley Blackwell, vol. 15(7), pages 537-554, September.
    7. repec:ilo:ilowps:369852 is not listed on IDEAS
    8. I Moon & E A Silver, 2000. "The multi-item newsvendor problem with a budget constraint and fixed ordering costs," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 51(5), pages 602-608, May.
    9. Vairaktarakis, George L., 2000. "Robust multi-item newsboy models with a budget constraint," International Journal of Production Economics, Elsevier, vol. 66(3), pages 213-226, July.
    10. Abdel-Malek, Layek & Montanari, Roberto & Morales, Libia Cristina, 2004. "Exact, approximate, and generic iterative models for the multi-product Newsboy problem with budget constraint," International Journal of Production Economics, Elsevier, vol. 91(2), pages 189-198, September.
    11. Zhang, Bin & Xu, Xiaoyan & Hua, Zhongsheng, 2009. "A binary solution method for the multi-product newsboy problem with budget constraint," International Journal of Production Economics, Elsevier, vol. 117(1), pages 136-141, January.
    12. Zhang, Bin & Hua, Zhongsheng, 2008. "A unified method for a class of convex separable nonlinear knapsack problems," European Journal of Operational Research, Elsevier, vol. 191(1), pages 1-6, November.
    13. Zhang, Bin & Du, Shaofu, 2010. "Multi-product newsboy problem with limited capacity and outsourcing," European Journal of Operational Research, Elsevier, vol. 202(1), pages 107-113, April.
    14. Abdel-Malek, Layek L. & Montanari, Roberto, 2005. "An analysis of the multi-product newsboy problem with a budget constraint," International Journal of Production Economics, Elsevier, vol. 97(3), pages 296-307, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Bin, 2012. "Multi-tier binary solution method for multi-product newsvendor problem with multiple constraints," European Journal of Operational Research, Elsevier, vol. 218(2), pages 426-434.
    2. Zhang, Bin & Xu, Liang, 2013. "Multi-item production planning with carbon cap and trade mechanism," International Journal of Production Economics, Elsevier, vol. 144(1), pages 118-127.
    3. Huarong Zhou & Shengbing He & Qinke Lyu, 2022. "A tripartite evolutionary game analysis of contract manufacturer's brand strategy decisions in global value chains," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2237-2248, September.
    4. Chen, Shieh-Liang & Liang, Hao-An, 2014. "Cause mapping of simple and complex marketing strategies," Journal of Business Research, Elsevier, vol. 67(1), pages 2867-2876.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhang, Bin, 2012. "Multi-tier binary solution method for multi-product newsvendor problem with multiple constraints," European Journal of Operational Research, Elsevier, vol. 218(2), pages 426-434.
    2. Zhang, Bin & Du, Shaofu, 2010. "Multi-product newsboy problem with limited capacity and outsourcing," European Journal of Operational Research, Elsevier, vol. 202(1), pages 107-113, April.
    3. Shi, Jianmai & Zhang, Guoqing, 2010. "Multi-product budget-constrained acquisition and pricing with uncertain demand and supplier quantity discounts," International Journal of Production Economics, Elsevier, vol. 128(1), pages 322-331, November.
    4. Zhang, Guoqing, 2010. "The multi-product newsboy problem with supplier quantity discounts and a budget constraint," European Journal of Operational Research, Elsevier, vol. 206(2), pages 350-360, October.
    5. Zhang, Guoqing & Shi, Jianmai & Chaudhry, Sohail S. & Li, Xindan, 2019. "Multi-period multi-product acquisition planning with uncertain demands and supplier quantity discounts," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 132(C), pages 117-140.
    6. Zhang, Bin & Xu, Xiaoyan & Hua, Zhongsheng, 2009. "A binary solution method for the multi-product newsboy problem with budget constraint," International Journal of Production Economics, Elsevier, vol. 117(1), pages 136-141, January.
    7. Serel, Doğan A., 2012. "Multi-item quick response system with budget constraint," International Journal of Production Economics, Elsevier, vol. 137(2), pages 235-249.
    8. Bin Zhang & Zekai Lai & Qiangqiang Wang, 2021. "Multi-product dual sourcing problem with limited capacities," Operational Research, Springer, vol. 21(3), pages 2055-2075, September.
    9. Murray, Chase C. & Gosavi, Abhijit & Talukdar, Debabrata, 2012. "The multi-product price-setting newsvendor with resource capacity constraints," International Journal of Production Economics, Elsevier, vol. 138(1), pages 148-158.
    10. Zhang, Bin & Xu, Liang, 2013. "Multi-item production planning with carbon cap and trade mechanism," International Journal of Production Economics, Elsevier, vol. 144(1), pages 118-127.
    11. Felix Papier, 2016. "Supply Allocation Under Sequential Advance Demand Information," Operations Research, INFORMS, vol. 64(2), pages 341-361, April.
    12. Abdel-Malek, Layek & Montanari, Roberto & Meneghetti, Diego, 2008. "The capacitated newsboy problem with random yield: The Gardener Problem," International Journal of Production Economics, Elsevier, vol. 115(1), pages 113-127, September.
    13. De Schrijver, Steven K. & Aghezzaf, El-Houssaine & Vanmaele, Hendrik, 2013. "Aggregate constrained inventory systems with independent multi-product demand: Control practices and theoretical limitations," International Journal of Production Economics, Elsevier, vol. 143(2), pages 416-423.
    14. Baloch, Gohram & Gzara, Fatma, 2020. "Capacity and assortment planning under one-way supplier-driven substitution for pharmacy kiosks with low drug demand," European Journal of Operational Research, Elsevier, vol. 282(1), pages 108-128.
    15. Chernonog, Tatyana & Goldberg, Noam, 2018. "On the multi-product newsvendor with bounded demand distributions," International Journal of Production Economics, Elsevier, vol. 203(C), pages 38-47.
    16. Mohammad A.M. Abdel-Aal & Mujahid N. Syed & Shokri Z. Selim, 2017. "Multi-product selective newsvendor problem with service level constraints and market selection flexibility," International Journal of Production Research, Taylor & Francis Journals, vol. 55(1), pages 96-117, January.
    17. Yang, Cheng-Hu & Wang, Hai-Tang & Ma, Xin & Talluri, Srinivas, 2023. "A data-driven newsvendor problem: A high-dimensional and mixed-frequency method," International Journal of Production Economics, Elsevier, vol. 266(C).
    18. Christopher Dance & Alexei Gaivoronski, 2012. "Stochastic optimization for real time service capacity allocation under random service demand," Annals of Operations Research, Springer, vol. 193(1), pages 221-253, March.
    19. Cai, Wenbo & Abdel-Malek, Layek & Hoseini, Babak & Rajaei Dehkordi, Sharareh, 2015. "Impact of flexible contracts on the performance of both retailer and supplier," International Journal of Production Economics, Elsevier, vol. 170(PB), pages 429-444.
    20. Layek Abdel-Malek & Pinyuan Shan & Roberto Montanari, 2020. "A Constructive Methodology to Solving the Capacitated Newsvendor Problem: an Approximate Approach," SN Operations Research Forum, Springer, vol. 1(2), pages 1-16, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:proeco:v:130:y:2011:i:1:p:27-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ijpe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.