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Social percolation and the influence of mass media

Author

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  • Proykova, Ana
  • Stauffer, Dietrich

Abstract

In the marketing model of Solomon and Weisbuch, people buy a product only if their neighbours tell them of its quality, and if this quality is higher than their own quality expectations. Now we introduce additional information from the mass media, which is analogous to the ghost field in percolation theory. The mass media shift the percolative phase transition observed in the model, and decrease the time after which the stationary state is reached.

Suggested Citation

  • Proykova, Ana & Stauffer, Dietrich, 2002. "Social percolation and the influence of mass media," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 312(1), pages 300-304.
    • Handle: RePEc:eee:phsmap:v:312:y:2002:i:1:p:300-304
    DOI: 10.1016/S0378-4371(02)00964-0
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    Citations

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    Cited by:

    1. Grabowski, Andrzej, 2009. "Opinion formation in a social network: The role of human activity," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(6), pages 961-966.
    2. E. Samanidou & E. Zschischang & D. Stauffer & T. Lux, 2001. "Microscopic Models of Financial Markets," Papers cond-mat/0110354, arXiv.org.
    3. E. Samanidou & E. Zschischang & D. Stauffer & T. Lux, 2007. "Agent-based Models of Financial Markets," Papers physics/0701140, arXiv.org.
    4. Grabowski, A. & Kosiński, R.A., 2006. "Ising-based model of opinion formation in a complex network of interpersonal interactions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 361(2), pages 651-664.

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