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Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice

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  • Dhar, Ravi
  • Glazer, Rashi

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  • Dhar, Ravi & Glazer, Rashi, 1996. "Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 280-293, September.
  • Handle: RePEc:eee:jobhdp:v:67:y:1996:i:3:p:280-293
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    Citations

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    Cited by:

    1. Nicole Wiebach & Lutz Hildebrandt, 2010. "Context Effects as Customer Reaction on Delisting of Brands," SFB 649 Discussion Papers SFB649DP2010-056, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    2. repec:cup:judgdm:v:16:y:2021:i:6:p:1324-1369 is not listed on IDEAS
    3. Sürücü, Oktay & Brangewitz, Sonja & Mir Djawadi, Behnud, 2017. "Asymmetric dominance effect with multiple decoys for low- and high-variance lotteries," Center for Mathematical Economics Working Papers 574, Center for Mathematical Economics, Bielefeld University.
    4. Sürücü, Oktay & Djawadi, Behnud Mir & Recker, Sonja, 2019. "The asymmetric dominance effect: Reexamination and extension in risky choice – An experimental study," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 102-122.
    5. Lutz Hildebrandt & Lea Kalweit, 2008. "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers SFB649DP2008-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    6. Gonzalez-Prieto, David & Sallan, Jose M. & Simo, Pep & Carrion, Raimon, 2013. "Effects of the addition of simple and double decoys on the purchasing process of airline tickets," Journal of Air Transport Management, Elsevier, vol. 29(C), pages 39-45.
    7. Gonzalez-Vallejo, Claudia & Moran, Elizabeth, 2001. "The Evaluability Hypothesis Revisited: Joint and Separate Evaluation Preference Reversal as a Function of Attribute Importance," Organizational Behavior and Human Decision Processes, Elsevier, vol. 86(2), pages 216-233, November.
    8. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    9. Pettibone, Jonathan C. & Wedell, Douglas H., 2000. "Examining Models of Nondominated Decoy Effects across Judgment and Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 81(2), pages 300-328, March.
    10. Wiebach, Nicole & Hildebrandt, Lutz, 2012. "Explaining customers' switching patterns to brand delisting," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 1-10.
    11. Sowon Ahn & Juyoung Kim & Young-Won Ha, 2015. "Feedback weakens the attraction effect in repeated choices," Marketing Letters, Springer, vol. 26(4), pages 449-459, December.
    12. Francesco Rigoli & Christoph Mathys & Karl J Friston & Raymond J Dolan, 2017. "A unifying Bayesian account of contextual effects in value-based choice," PLOS Computational Biology, Public Library of Science, vol. 13(10), pages 1-28, October.
    13. Kobi Kriesler & Shmuel Nitzan, 2008. "Is Context-Based Choice due to Context-Dependent Preferences?," Theory and Decision, Springer, vol. 64(1), pages 65-80, February.
    14. Sudeep Bhatia & Graham Loomes & Daniel Read, 2021. "Establishing the laws of preferential choice behavior," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 16(6), pages 1324-1369, November.
    15. A. Ye(scedilla)im Orhun, 2009. "Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences," Marketing Science, INFORMS, vol. 28(5), pages 868-886, 09-10.
    16. Mehran Spitmaan & Oihane Horno & Emily Chu & Alireza Soltani, 2019. "Combinations of low-level and high-level neural processes account for distinct patterns of context-dependent choice," PLOS Computational Biology, Public Library of Science, vol. 15(10), pages 1-31, October.
    17. Ayala Arad & Amnon Maltz, 2022. "Turning on Dimensional Prominence in Decision Making: Experiments and a Model," Management Science, INFORMS, vol. 68(8), pages 6075-6099, August.

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