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Understanding the effects of substantive responses on trust following a transgression

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  • Dirks, Kurt T.
  • Kim, Peter H.
  • Ferrin, Donald L.
  • Cooper, Cecily D.

Abstract

Four experiments were conducted to investigate the implications of 'substantive' responses for the repair of trust following a violation and the cognitive processes that govern how and when they are effective. These studies examined two forms of substantive responses, penance and regulation, that represent different categories of trust repair attempts. The findings from Studies 1-3 suggest that both can be effective to the extent that they elicit the crucial mediating cognition of perceived repentance. Data from Study 2 revealed that trustors saw signals of repentance as more informative when the transgression was due to a lapse of competence than due to a lapse of integrity. Study 4 compared these substantive responses to apologies (a non-substantive response) and revealed that, despite their surface-level differences, they each repaired trust through 'perceived repentance.' The paper offers an integrative framework for understanding the relationships among a range of trustor responses.

Suggested Citation

  • Dirks, Kurt T. & Kim, Peter H. & Ferrin, Donald L. & Cooper, Cecily D., 2011. "Understanding the effects of substantive responses on trust following a transgression," Organizational Behavior and Human Decision Processes, Elsevier, vol. 114(2), pages 87-103, March.
    • Handle: RePEc:eee:jobhdp:v:114:y:2011:i:2:p:87-103
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    References listed on IDEAS

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    Cited by:

    1. Tessa Haesevoets & Chris Reinders Folmer & Alain Van Hiel, 2015. "Is Trust for Sale? The Effectiveness of Financial Compensation for Repairing Competence- versus Integrity-Based Trust Violations," PLOS ONE, Public Library of Science, vol. 10(12), pages 1-13, December.
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    5. Kim, Peter H. & Cooper, Cecily D. & Dirks, Kurt T. & Ferrin, Donald L., 2013. "Repairing trust with individuals vs. groups," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 1-14.
    6. Lee, Joon Sung & Kwak, Dae Hee, 2017. "Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser," Sport Management Review, Elsevier, vol. 20(3), pages 261-272.
    7. Kähkönen, T. & Blomqvist, K. & Gillespie, N. & Vanhala, M., 2021. "Employee trust repair: A systematic review of 20 years of empirical research and future research directions," Journal of Business Research, Elsevier, vol. 130(C), pages 98-109.
    8. Lili Wan, 2016. "Tactics to Restore Damaged Customer Relationship after Negative Events," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(6), pages 132-137, June.
    9. Raju, Sekar & Rajagopal, Priyali & Murdock, Mitchel R., 2021. "The moderating effects of prior trust on consumer responses to firm failures," Journal of Business Research, Elsevier, vol. 122(C), pages 24-37.
    10. Brühl, Rolf & Basel, Jörn S. & Kury, Max F., 2018. "Communication after an integrity-based trust violation: How organizational account giving affects trust," European Management Journal, Elsevier, vol. 36(2), pages 161-170.
    11. Aslam, Haris & Wanke, Peter & Khalid, Amna & Roubaud, David & Waseem, Maimoona & Chiappetta Jabbour, Charbel Jose & Grebinevych, Oksana & Lopes de Sousa Jabbour, Ana Beatriz, 2022. "A scenario-based experimental study of buyer supplier relationship commitment in the context of a psychological contract breach: Implications for supply chain management," International Journal of Production Economics, Elsevier, vol. 249(C).
    12. Natàlia Cugueró-Escofet & Marion Fortin & Miguel-Angel Canela, 2014. "Righting the Wrong for Third Parties: How Monetary Compensation, Procedure Changes and Apologies Can Restore Justice for Observers of Injustice," Journal of Business Ethics, Springer, vol. 122(2), pages 253-268, June.
    13. Jundong Hou & Chi Zhang & Robert Allen King, 2018. "Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(1), pages 25-47, March.
    14. Stephanie Eckerd & Sean Handley & Fabrice Lumineau, 2022. "Trust violations in buyer–supplier relationships: Spillovers and the contingent role of governance structures," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(3), pages 47-70, July.
    15. Daniel Druckman & Fieke Harinck, 2022. "Trust Matters in Negotiation," Group Decision and Negotiation, Springer, vol. 31(6), pages 1179-1202, December.
    16. Chuanhui Liao & Yu Luo & Weiwei Zhu, 2020. "Food Safety Trust, Risk Perception, and Consumers’ Response to Company Trust Repair Actions in Food Recall Crises," IJERPH, MDPI, vol. 17(4), pages 1-16, February.
    17. Luiza Venzke Bortoli & Valeria Freundt, 2017. "Effects of Voluntary Product Recall on Consumer’s Trust," Brazilian Business Review, Fucape Business School, vol. 14(2), pages 204-224, March.
    18. Lei, Vivian & Masclet, David & Vesely, Filip, 2014. "Competition vs. communication: An experimental study on restoring trust," Journal of Economic Behavior & Organization, Elsevier, vol. 108(C), pages 94-107.
    19. Anna M. Cianci & Shana M. Clor-Proell & Steven E. Kaplan, 2019. "How Do Investors Respond to Restatements? Repairing Trust Through Managerial Reputation and the Announcement of Corrective Actions," Journal of Business Ethics, Springer, vol. 158(2), pages 297-312, August.
    20. Tianjun Feng & L. Robin Keller & Ping Wu & Yifan Xu, 2014. "An Empirical Study of the Toxic Capsule Crisis in China: Risk Perceptions and Behavioral Responses," Risk Analysis, John Wiley & Sons, vol. 34(4), pages 698-710, April.
    21. Steven L. Grover & Marie-Aude Abid-Dupont & Caroline Manville & Markus C. Hasel, 2019. "Repairing Broken Trust Between Leaders and Followers: How Violation Characteristics Temper Apologies," Journal of Business Ethics, Springer, vol. 155(3), pages 853-870, March.
    22. Xiaodan Zheng & Shuibo Zhang & Conghan Wang, 2018. "Trust Repair after Opportunistic Behaviors in the Chinese Construction Projects," Sustainability, MDPI, vol. 10(7), pages 1-13, July.
    23. Alyson Byrne & Julian Barling & Kathryne Dupré, 2014. "Leader Apologies and Employee and Leader Well-Being," Journal of Business Ethics, Springer, vol. 121(1), pages 91-106, April.
    24. Saif Mir & Misty Blessley & Zach Zacharia & John Aloysius, 2022. "Mending fences in a buyer–supplier relationship: The role of justice in relationship restoration," Journal of Supply Chain Management, Institute for Supply Management, vol. 58(3), pages 23-46, July.
    25. Gasparotto, Lisiane Santos & Pacheco, Natália Araujo & Basso, Kenny & Corte, Vitor Francisco Dalla & Rabello, Gisele Costa & Gallon, Shalimar, 2018. "The role of regulation and financial compensation on trust recovery," Australasian marketing journal, Elsevier, vol. 26(1), pages 10-16.

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    Keywords

    Trust Leadership Repentance;

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