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The effect of safe experience on a warnings' impact: Sex, drugs, and rock-n-roll

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  • Barron, Greg
  • Leider, Stephen
  • Stack, Jennifer

Abstract

In many contexts we are warned against engaging in risky behavior only after having past safe experience. We examine the effect of safe experience on a warning's impact by comparing warnings received after having safe personal experience with those received before people start making choices. A series of five experiments studies this question with a paradigm that combines both descriptive information (i.e. the warning) and experiential information (safe outcomes). The results demonstrate two separate advantages to an early warning that go beyond the warning's mere informational content. When an early warning coincides with the beginning of a decision-making process, the warning is both weighted more heavily in future decisions (the Primacy Effect) and induces safer behavior that becomes the status quo for future choices (the Initial History Effect). While both effects operate indirectly through choice inertia, the primacy effect also operates directly on choices. This pattern of behavior is inconsistent with the "ideal" Bayesian for whom the order of information revelation does not influence subsequent behavior. The effect was robust across settings with and without forgone payoffs and when the consequences for risk taking are delayed until the end of the experiment. The results imply that, even after being adequately warned, some people may continue to take risks simply because they incurred good outcomes from the same choice in the past. Implications for policy and theory are discussed.

Suggested Citation

  • Barron, Greg & Leider, Stephen & Stack, Jennifer, 2008. "The effect of safe experience on a warnings' impact: Sex, drugs, and rock-n-roll," Organizational Behavior and Human Decision Processes, Elsevier, vol. 106(2), pages 125-142, July.
    • Handle: RePEc:eee:jobhdp:v:106:y:2008:i:2:p:125-142
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    Cited by:

    1. Yaron Shlomi, 2014. "Subjective integration of probabilistic information from experience and description," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(5), pages 491-499, September.
    2. repec:cup:judgdm:v:9:y:2014:i:5:p:491-499 is not listed on IDEAS
    3. Lejarraga, Tomás & Gonzalez, Cleotilde, 2011. "Effects of feedback and complexity on repeated decisions from description," Organizational Behavior and Human Decision Processes, Elsevier, vol. 116(2), pages 286-295.
    4. Tomás Lejarraga & Johannes Müller-Trede, 2017. "When Experience Meets Description: How Dyads Integrate Experiential and Descriptive Information in Risky Decisions," Management Science, INFORMS, vol. 63(6), pages 1953-1971, June.
    5. Liat Hadar & Craig R. Fox, 2009. "Information asymmetry in decision from description versus decision from experience," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 4(4), pages 317-325, June.
    6. Camilleri, Adrian R. & Newell, Ben R., 2019. "Better calibration when predicting from experience (rather than description)," Organizational Behavior and Human Decision Processes, Elsevier, vol. 150(C), pages 62-82.
    7. Mugerman, Yevgeny & Steinberg, Nadav & Wiener, Zvi, 2022. "The exclamation mark of Cain: Risk salience and mutual fund flows," Journal of Banking & Finance, Elsevier, vol. 134(C).
    8. Caballero, Adrián & López-Pérez, Raúl, 2022. "Heterogeneous primacy and recency effects in frequency estimation," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 182-203.
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