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Why is the food traceability system unsuccessful in Taiwan? Empirical evidence from a national survey of fruit and vegetable farmers

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  • Liao, Pei-An
  • Chang, Hung-Hao
  • Chang, Chun-Yen

Abstract

Food traceability systems allow the consumers or administrative authorities to trace the origins or ingredients of food products. Given the expressed concerns for food safety, the promotion of food traceability systems has occurred in many countries. Although a considerable body of literature has examined the consumer responses in regard to food traceability, relatively little is known about the producers’ adoption behaviors. To fill this knowledge gap, this paper investigates Taiwanese farmers’ participation decision in relation to the Taiwan Agriculture and Food Traceability (TAFT) program; special attention is paid to understanding the roles of the farmers’ program awareness and pesticide residue testing adoption in regard to TAFT participation. Using a national representative sample of the fruit and vegetable farmers in Taiwan, the results indicate that program awareness and pesticide residue testing adoption are the significant determinants of TAFT participation. An awareness of the government’s promotion of the TAFT program and adoption of pesticide residue testing has significantly reduced TAFT non-participation by 28.2% and 21.9% points, respectively.

Suggested Citation

  • Liao, Pei-An & Chang, Hung-Hao & Chang, Chun-Yen, 2011. "Why is the food traceability system unsuccessful in Taiwan? Empirical evidence from a national survey of fruit and vegetable farmers," Food Policy, Elsevier, vol. 36(5), pages 686-693.
    • Handle: RePEc:eee:jfpoli:v:36:y:2011:i:5:p:686-693
    DOI: 10.1016/j.foodpol.2011.06.010
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    Cited by:

    1. Jin, Shaosheng & Zhang, Yan & Xu, Yining, 2015. "Amount of Information and consumers' willingness to pay for food traceability in China," 2015 Conference, August 9-14, 2015, Milan, Italy 211811, International Association of Agricultural Economists.
    2. Stranieri, S. & Cavaliere, A. & Banterle, A., 2015. "Voluntary traceability standards: which is the role of economic incentives?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206213, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Horeh, Marziyeh Bahalou & Elbakidze, Levan, 2022. "Produce Tracing from Farm to Wholesale and Food Safety in the U.S," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322357, Agricultural and Applied Economics Association.
    4. Saak, Alexander E., 2016. "Traceability and reputation in supply chains," International Journal of Production Economics, Elsevier, vol. 177(C), pages 149-162.
    5. Ilyas Masudin & Anggi Ramadhani & Dian Palupi Restuputri & Ikhlasul Amallynda, 2021. "The Effect of Traceability System and Managerial Initiative on Indonesian Food Cold Chain Performance: A Covid-19 Pandemic Perspective," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(4), pages 331-356, December.
    6. Mei-Yin Kuan & Szu-Yung Wang & Jiun-Hao Wang, 2021. "Investigating the Association between Farmers’ Organizational Participation and Types of Agricultural Product Certifications: Empirical Evidence from a National Farm Households Survey in Taiwan," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
    7. Hu Linyuan & Ding Jinzhi & Yang Xiying, 2021. "Blockchain or Not? Optimal Decisions for Food Retailers Considering Consumer Expertise," Journal of Systems Science and Information, De Gruyter, vol. 9(3), pages 321-334, June.
    8. Ruishi Si & Yumeng Yao & Mingyue Liu, 2023. "Effectiveness of Information Acquisition via the Internet in Standardizing the Use of Antimicrobials by Hog Farmers: Insights from China," Agriculture, MDPI, vol. 13(8), pages 1-17, August.
    9. Yatao Huang & Hua Liu & Xuanxuan Guo & Wenxian Jiao, 2022. "The Perception of the National Traceability Platform among Small-Scale Tea Farmers in Typical Agricultural Areas in Central China," IJERPH, MDPI, vol. 19(23), pages 1-20, December.
    10. Pendell, Dustin L. & Tonsor, Glynn T. & Dhuyvetter, Kevin C. & Brester, Gary W. & Schroeder, Ted C., 2013. "Evolving beef export market access requirements for age and source verification," Food Policy, Elsevier, vol. 43(C), pages 332-340.
    11. Pallante, Giacomo & Drucker, Adam G. & Sthapit, Sajal, 2016. "Assessing the potential for niche market development to contribute to farmers' livelihoods and agrobiodiversity conservation: Insights from the finger millet case study in Nepal," Ecological Economics, Elsevier, vol. 130(C), pages 92-105.
    12. Hafiz Wasim Akram & Samreen Akhtar & Alam Ahmad & Imran Anwar & Mohammad Ali Bait Ali Sulaiman, 2023. "Developing a Conceptual Framework Model for Effective Perishable Food Cold-Supply-Chain Management Based on Structured Literature Review," Sustainability, MDPI, vol. 15(6), pages 1-28, March.
    13. Brian Lee & Jhih‐Yun Liu & Hung‐Hao Chang, 2020. "The choice of marketing channel and farm profitability: Empirical evidence from small farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 402-421, June.
    14. Latino, Maria Elena & Menegoli, Marta & Lazoi, Mariangela & Corallo, Angelo, 2022. "Voluntary traceability in food supply chain: a framework leading its implementation in Agriculture 4.0," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    15. Yafen Tseng & Beyfen Lee & Chingi Chen & Wang He, 2022. "Understanding Agri-Food Traceability System User Intention in Respond to COVID-19 Pandemic: The Comparisons of Three Models," IJERPH, MDPI, vol. 19(3), pages 1-20, January.
    16. Wun-Ji JIANG & Yir-Hueih LUH, 2018. "Does higher food safety assurance bring higher returns? Evidence from Taiwan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 64(11), pages 477-488.
    17. Dimitris Skalkos & Ioanna S. Kosma & Eleni Chasioti & Thomas Bintsis & Haralabos C. Karantonis, 2021. "Consumers’ Perception on Traceability of Greek Traditional Foods in the Post-COVID-19 Era," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    18. Shahbaz Khan & Abid Haleem & Mohd Imran Khan & Mustufa Haider Abidi & Abdulrahman Al-Ahmari, 2018. "Implementing Traceability Systems in Specific Supply Chain Management (SCM) through Critical Success Factors (CSFs)," Sustainability, MDPI, vol. 10(1), pages 1-26, January.
    19. PK Sarma, 2020. "Investigating Consumers Preference on Fresh Vegetables in Bangladesh: Best-Worst Scaling Approach," Agricultural Research & Technology: Open Access Journal, Juniper Publishers Inc., vol. 24(1), pages 15-23, March.

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